Sunday, April 26, 2009

Bill Bartmann Business Tips: How to Write a Sales Letter

Bill Bartmann, business coach, says a good sales letter is essential for any business that relies primarily on sales. You are relying on being able to bring people to your way of thinking so they will be willing to use your product, service or in some other way hire you. This means you need a sales letter to send out to your prospective clients.

But do you know what to really have in a sales letter? A sales letter has to be as good of a representation of you as you are; therefore, you need to be sure it's written correctly to make someone read it and give you a chance, instead of just tossing it aside.

Grab and Hold the Reader’s Attention

Bill Bartmann's tip #1 to sales letters is that you want make sure that you can grab the attention of those who are reading it. Start by giving them a good reason to read on. For example, if your sales letter is to promote financial advising services, you may want to open with a simple phrase that lets the reader know why they need your service, such as 'One in three people are losing money on their retirement investments and won't have the money to support themselves in their golden years. But we can help…"

This type of thing helps people realize immediately that they may be one of the people your product can help.

Focus on the Main Points

Bill Bartmann's tip #2 to sales letters is to stick to the points. Make all the important sales points you need to without rambling. Consider using bullet points to talk about features of a product. For example, if you are selling specialty pillows, you may want to make a list of reasons people would like to purchase them such as:

Why are our pillows better than the others on the market?

They're:

Hypo Allergenic
More Supportive
Organic
Created especially for those with neck ailments
Etc….

Let them know why this is what they want and need, hitting all of your sales points in rapid succession.

Bill Bartmann Keeps it Simple

While you may be proud of your business and want to be able to explain all the intricate workings of it to your customers so they can be just as proud, they really don't need to read all of that and they won't. Remember the KISS method (Keep It Simple Stupid). While you may be excited about your business and all its details, that may not be as exciting to them, and you don't want to lose them by bogging them down in information they don't need.

Read and Re-read

Before you send a sales letter out, be sure to read and reread it to assure it says what you want it to. More sales letters go out with typos and mistakes that could have been averted if you had just read it over a few times before sending it.

Bill Bartmann is a nationally acclaimed business coach and founder of the Billionaire Business System, a series of books and seminars that teach you what you need to know running a business. Bill Bartmann has provided real business guidance to thousands of entrepreneurs to help them succeed in business, even during tough economic times.

17 comments:

  1. People, who have just started a business online and have decided to opt for the affiliate marketing, would be looking for making money online. Such people try to promote their business online using divergent methods and deploying services of the copy writer or marketing writer, using sales letter, or email marketing etc. Carrying out the day to day tasks with convenience may get a bit tricky and difficult. Such difficulties can be overcome with the use of auto responder.

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  2. The tips regarding writing a sales letter is very useful because it create the image of the company that how they are focus on their services and business. It is also very useful for the businessman and companies.

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  3. I have to work to what Bill says "Before you send a sales letter out, be sure to read and reread it to assure it says what you want it to. More sales letters go out with typos and mistakes that could have been averted if you had just read it over a few times before sending it." I have person double ck the work before it goes out.

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  4. some great points to use thank you

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  5. Making sure that you can grab the attention of those who are reading sale page seems to be key to me

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  6. writing a good sales letters is key to good business

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  7. I AGREE WITH MARY SALES LETTERS ARE MAIN KEY TO GOOD BUSINESS!

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  8. I never thought about sales letters till I read this article.

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  9. I hat sales letters and will never do one. I need to outsource this one!

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  10. Keep it simple! Great advise -
    While you may be proud of your business and want to be able to explain all the intricate workings of it to your customers so they can be just as proud, they really don't need to read all of that and they won't. Remember the KISS method (Keep It Simple Stupid). While you may be excited about your business and all its details, that may not be as exciting to them, and you don't want to lose them by bogging them down in information they don't need. thanks Bill

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  11. Sales Letter will make or break a business!

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  12. Who is bill bartmann and why should listen to him?

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  13. Thanks I use all the help I can get when it comes a Sales Page

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  14. I am going to use this on my internet business- for my sale page

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  15. I usually hire someone to do my sale page. I always look it over for a final edit before putting it out.

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  16. My Dad uses press release, sales letters on the internet. I will pass this along to him.

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